Innovation Strategy


At Toast & Oats, innovation is at the heart of every brand we work with. Our innovation strategy services are designed to help you not just follow trends — but set them. We help you identify market white space, create breakthrough concepts, and develop brand strategies that resonate with consumers and attract investors. Whether you’re an emerging brand looking to carve out your niche or an established player seeking to reinvent product lines, we help you transform ideas into competitive, revenue-driving innovations.

What’s Included:

  • Deep-dive market and category analysis

  • Innovation pipeline and portfolio design

  • Consumer and trend research

  • Brand positioning, narrative, and differentiation strategy

  • Ideation workshops and innovation sprints

Partner Support:
Our strategic partners — including trend forecasters, brand strategists, and innovation consultants — work alongside Toast & Oats leadership to deliver best-in-class insights and recommendations.

Innovation Strategy Engagement Fee:

  • We charge a $6,500 nonrefundable engagement fee for innovation strategy projects.

  • This fee secures your place on our project calendar and covers upfront research, category analysis, and innovation pipeline scoping.

  • This fee is fully credited toward your total project retainer (typically $20,000–$30,000, depending on scope).

FAQs

Ready to build a pipeline of irresistible products and ideas? Contact Toast & Oats to schedule your Innovation Strategy Discovery Session today.

  • What It Is:
    We help brands identify future-forward opportunities and bring new product and market concepts to life. Whether it’s reimagining an existing category or developing white-space innovations, we combine data, consumer insights, and creative ideation to build a roadmap for profitable growth.

    Why It’s Premium:
    Includes access to high-level trend analysts, brand experts, and consumer researchers—plus direct involvement from Toast & Oats leadership.

  • Core Inclusions

    • Market & trend research
      Innovation pipeline strategy.

    • Concept ideation and mapping.

    • Brand narrative and positioning frameworks.

    • Innovation sprints or ideation workshops.

  • Optional Add-Ons:
    • Sensory panel management (billed separately)
    • Certified lab testing (passed through to client at cost)

  • Engagement Fee Structure

    • Before any work begins, we require an engagement fee to:

    • Reserve your project slot on our production calendar

    • Cover project scoping, early planning, and resource alignment

    • Signals shared commitment and protect time on both sides.

    • $6,500–$9,000 per month for full-scope innovation strategy.

    • Project pricing available for one-time ideation sprints ($12,000–$18,000 per sprint).